Daniel Idowu is the founder of Value Africa, a specialist importer dedicated to bringing a wide array of African food and drink products to the UK market. His company offers an impressive selection of items including chocolates, tea, coffee, cider, beer, rum, gin, vodka, ogogoro, akpeteshie, and more.

Value Africa is committed to collaborating with African producers who create their goods on the continent, ensuring these products reach a broader audience through UK distribution. This commitment supports local economies and introduces unique African flavors to the UK. Customers can conveniently purchase products through the Value Africa online shop, with direct delivery options available. Additionally, Value Africa supplies to various establishments such as pubs, bars, restaurants, coffee shops, and gyms.

The company sources its products from diverse regions across Africa, including Kenya, Nigeria, South Africa, Madagascar, and Ghana, reflecting the rich and varied culinary traditions of the continent.